Goal 4: Destination South Hutchinson

Goal 4: Identify and develop the assets unique to South Hutchinson that can be used to make South Hutchinson a destination



Goal 4: Objectives


  • Assign this issue to the City’s current marketing consulting firm with a timeline for completion.
  • Create a Facebook page to market South Hutchinson as a destination (can be used to market to potential businesses and promote events and school activities).
  • Study the development of regional significant retail and commercial development and seek private developers for potential projects.
  • Seek opportunities to develop identified community assets to provide unique opportunities for residents and visitors.
  • Incorporate defined assets into marketing materials targeted to visitors.

Current and Potential Assets Identified by the Steering Committee


Current Assets Identified by the Steering Committee
  • South Hutchinson Elementary School
  • Variety of churches
  • Friendly people Industries—Collins Industries, Morton Salt, Tyson Foods, Stutzman Refuse Disposal (state of the art recycling plant), American Packaging Corporation
  • Tremendous labor market
  • Best of both urban and rural worlds
  • Great major highways—highways 17, 96, 50, 61
  • ATV and dirt bike trails in river bed
Potential Assets as Defined by the Steering Committee
  • A center for vocational training (i.e., Collins Industries, one of the largest bus manufacturers and a source of employment)
  • A destination restaurant—unique like the hamburger restaurant in Castle Rock, CO, named CRAVE—unique food option unlike anything in nearby Hutchinson

Progress Report


Progress reports for each goal are provided on a quarterly basis to the City Council. The updated provided only notes the changes from the previous update. A full update is available in the document library. This update was provided to the City Council on July 17, 2017.
  • Work on the marketing plan was completed in 2011 and implementation is ongoing.
  • The Facebook page has been active since 2011. There are currently 1390 fans of the page.
  • The City has annexed 70 acres for a project and also annexed the new Agri-Center property.
  • The 505 Campaign, spearheaded by Market South Hutch, is actively promoting the hotels and attractions in South Hutchinson.